SkinDrops — Meta Ads & Growth
Helping an established skincare brand scale sales and improve ROAS through performance marketing, primarily Meta Ads.
Meta Ads support for an established skincare brand, focused on scaling sales and improving ROAS.
Project Overview
I provided performance marketing services, primarily through Meta Ads, for SkinDrops, an established skincare business in Pakistan. The engagement focused on supporting growth in an already-running business.
SkinDrops is an established skincare eCommerce brand in Pakistan. My engagement focused on performance marketing, mainly through Meta Ads.
Starting Point
SkinDrops was already operating when I joined. My brief was to build on its existing business—not to launch the brand or create its store from scratch.
The brand was already operating when I joined. This was support for an existing business, rather than a from-scratch launch.
My Role
My scope was performance marketing, mainly through Meta Ads. The goal was to scale the existing business and improve the return generated from advertising spend.
As the performance marketer, I worked mainly on Meta Ads with the goal of scaling sales and improving return on ad spend.
Engagement Goals
The brief focused on scaling the existing business while improving the return generated from Meta Ads.
The panels below describe the engagement goals—not measured campaign results.
The following describe the goals of the engagement, not verified results.
- Main channel
- Meta Ads
- Sales goal
- Scale
- Efficiency goal
- ROAS
Results & Scope
This case study summarises the engagement and its objectives. Campaign dates, spend, and verified before-and-after results have not yet been added. The website preview provides brand context; it is not presented as a store design I created.
This case study summarises the engagement and its objectives. Campaign dates, spend, and verified before-and-after results have not yet been added.
The website preview provides brand context; it is not presented as a store design I created.