Beauty Botanic — Meta Ads & Growth

Project Overview

I provided performance marketing services for Beauty Botanic, an established skincare business in Pakistan. Meta Ads was the main channel, with the engagement focused on the next stage of business growth.

Beauty Botanic is an established skincare eCommerce brand in Pakistan. My engagement focused on performance marketing, mainly through Meta Ads.

Starting Point

Beauty Botanic was already operating before my involvement. This was a scaling engagement for an existing brand, not a launch or a store-development project.

The brand was already operating when I joined. This was support for an existing business, rather than a from-scratch launch.

My Role

My role centred on performance marketing, with Meta Ads as the primary channel. The brief was to support business scaling while working toward a stronger return on ad spend.

As the performance marketer, I worked mainly on Meta Ads with the goal of scaling sales and improving return on ad spend.

Engagement Goals

The brief focused on scaling the existing business while improving the return generated from Meta Ads.

The panels below describe the engagement goals—not measured campaign results.

The following describe the goals of the engagement, not verified results.

Main channel

Meta Ads

Sales goal

Scale

Efficiency goal

ROAS

Results & Scope

This case study summarises the engagement and its objectives. Campaign dates, spend, and verified before-and-after results have not yet been added. The website preview provides brand context; it is not presented as a store design I created.

This case study summarises the engagement and its objectives. Campaign dates, spend, and verified before-and-after results have not yet been added.

The website preview provides brand context; it is not presented as a store design I created.